Digital & Strategic Planning
Everything starts with planning and strategy at DoMedia. Regardless of project size we always start with research and data analysis to plan effectively and create considered strategies for our clients. By merging data analysis with proprietary research we go further to discover the insights that make your campaigns successful. Why? Because we believe that in a complex omni-channel world you can only solve a challenge if you truly understand it.
Fast development, everlasting bugs, feedback loops, A/B testing and misunderstandings? Technical challenges? We show you how these kind of pitfalls can be prevented! Contact us today for a consulting session, where we will present you with individual advice and solutions for your current challenges.
Market Research
DoMedia starts all marketing, branding, advertising, digital and creative service projects with a deep understanding of your customers, competitors and marketplace. This covers both quantitative and qualitative research and can range from desk and digital research, to online surveys, telephone interviews and focus groups.
We have vast experience with market research and can undertake original research if needed. We don’t forget the importance of internal research either. Most often we find the key to igniting a campaign, brand or organisation is to be found internally.
Brand Engagement Strategies
Research shows that just 4% of digital brand advertising receives more than 2 seconds of attention. This is a poor return on investment by anyone’s standards and shows that the marketing industry’s drive for high quantities of output is outdated.
Today, marketers can only start to influence business outcomes by developing brand engagement. This is where we come in. We are firm believers that the most inspiring brand advertising experiences are driven by emotion and brought to life by technology.
Media Buying Strategies
The very first step in our strategic approach to media buying is understanding your business goals. What follows is a careful translation of the goals into communication and media objectives. Our great media strategy also comes from our knowledge and experience, based on all the past actions and quantitative data.
Our media strategy is based on the relevant data. It extracts the opportunities, creates added value and increases our clients ROI.
In short, we prepare and implement a proper media buying strategy including decisions on the most suitable media channels, timetables, and campaign messages. We develop optimized and successful media buying activities for our clients.
Related Use Cases
Orient Finance 🇱🇰Finance
Challenge
It was a challenging task to revamp the website, meeting all the necessary criteria and addressing the problems of the previous version. The entire data was consolidated and meticulous planning was done for multiple pages; most crucially for the calculator pages. After carefully weighing the advantages and disadvantages, several alterations in colors and design mockups were approved.
Solutions
Compile a collection of the client's preferred websites, search for color schemes that harmonize with the company logo, and outline all the necessary specifications. Collaborate with designers to create each page, ensuring a consistent theme and structure throughout. Once the design is approved, the website development phase commences. The website enables swift updates without the need for a developer
Services
Sankalpa InteriorsInterior Designing
Challenge
After the requirement gathering setting all the content to one page was a challenge, as in interior designing they took some time to accept the design by adjusting different sections of the page.
Solutions
Understand all the points that the client suggested and gave a solution, where both parties are happy and agreed. Added different sections for projects, services and products to the website in a way that the users feel fruitful to get their service.
Services
La ViventeFashion
Services
Cota Global 🇺🇸E-commerce
Challenge
There were plenty of categories and products owning to the owner. Differentiating those on a single page and making the website user-friendly and mobile responsive was a challenge. Also, the user wanted to update the products by few steps. Due to bulk of products listed increasing the website speed was also a challenge.
Solutions
Added different sections and developed the site in a way that is easy for the user to update products. Categories products according to the
Services
Savi Lands 🇱🇰Real Estate
Services
Related Blogs
Why Every Business Needs A Website
The online presence of your business can have a massive impact on becoming successful. Haven’t you still realized that most people search online before making…
We are delighted to see the victory of our clients🎉 !
The victory of our clients makes us stronger💪 ! Kelsey Homes is a top and most trusted real estate developer in Sri Lanka. A company…
We are thrilled to be a part of our client’s success 🥳...
Victory is hard work, learning, sacrifice and most of all, love of what we are doing. As a team, we love what we do for…
Take a look at Our Clients
