Digital Marketing – Campaign Manager
Are you a strategic thinker with a passion for driving results through digital marketing campaigns? We’re looking for a dynamic and experienced Digital Marketing Campaign Manager to join our team and lead our digital marketing campaigns.
DoMedia is a contemporary global creative and digital marketing agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned agency was founded in 2014 and is located in Colombo, Sri Lanka.( Malabe )
You’ll lead and manage paid media ads for clients, with generating leads,sales brand awareness as your main KPIs – while using other metrics such as CTR, quality score, and others. You’ll help make sure that budgets are met on regularly basis (not under or over). As a leader of this effort, you will help provide requirements (e.g. landing page improvements,creative improvements,etc.) and collaborate with others on improvements. Paid media includes Facebook, Instagram, Google, and Linkedin Ads. Additionally, to help provide variety in your day and provide your opportunities to understand the other areas in marketing, you’ll be working on other marketing initiatives and cross training on things like SEO, content management, and providing support to other teams, giving you endless training opportunities to advance your marketing knowledge!
- Develop, implement, and manage comprehensive digital marketing campaigns across various platforms (social media, email, PPC, etc.).
- Analyze campaign performance data to optimize strategies, identify trends, and refine targeting for maximum ROI.
- Collaborate with cross-functional teams to align marketing efforts with overall business goals.
- Stay up-to-date with industry trends and emerging digital marketing technologies.
- Manage budgets, track expenses, and provide regular performance reports to stakeholders.
- Creating initial campaigns, account setups for sales, retargeting, events, videos, +.
- Managing existing campaigns – retargeting, optimizing for lead generation by using alternative campaign types, creating new audiences, and/or new ads.
- Working with internal creative/content team to plan creatives for campaigns.
- Developing and sharing new ideas on ways to reach, or exceed goals on things like creative audience building and ads.
- Setting goals and developing plans for accounts with low leads or poor performing accounts – always with the help of others.
- Analyzing data and asking questions, identifying issues and coming up with ideas.
- Conducting research to identify new potential audiences to create.
- Proactively researching the latest data and updates to paid media platforms.
- Preparing statuses, updating reports/updates.
- Initiating, or attending zoom meetings with team members for collaboration, training, and workshops.
- Diving into learning/training on advanced integration for ongoing improvements in or troubleshooting tracking forms and calls from websites.
- Document changes in company training/process platform.
- Setup events on paid media and drive campaigns.
- Being on time with deadlines and communicating proactively.
- 1+ years of proven experience in digital marketing, preferably in a campaign management role.
- Proficiency in using digital marketing tools such as Google Ads, Facebook Ads Manager, Google Analytics, etc.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent project management and organizational skills, with the ability to handle multiple campaigns simultaneously.
- Creative mindset with the ability to think outside the box and develop innovative marketing strategies.
- Strong communication skills to effectively collaborate with internal teams and external partners.
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